SHOW DON'T TELL: WHY GRAPHIC REDESIGNS WILL NOT SAVE NEWSPAPERS
Well, this is too much.
NewDesigner tracks the last USA redesigns and adds the most recent ones in the UK and the conclusion is clear: what newspapers need now is more than graphic redesigns.
Of course, many of these USA redesigns were done before changes in the amount of free copies that many of these papers were giving away, but the reality is this:
You can re-design your paper (and many USA paper need to improve their poor presentation and poor printing) but don't expect too much from re-decoration.
Newspaper don't need just cosmetics solutions.
Re-thinking your paper is the new mantra.
But the real changes are:
-On and Off Line Newsroom Integration.
-Physical Redesign of our Newsrooms (Open Space/Walls Down Projects)
-Re-thinking of the Content.
-Macrosections versus Microsections.
-Breaking News Online.
-Why and What's Next Newspapers.
-Daily-News-Magazines.
-Kill the Multi-Section Newspaper
-Welcome to Compact Newspapers.
-Try the "Accordion" Newspaper.
-Implement the new "Radar" Departments.
-Less Pages. Better Editing. More Reading.
-Promote, Promote, Promote.
-Print More and Better color.
-Use Better Ink and Newsprint.
-And fire the editors that redesign newspapers in order not no make real changes (this really works).
NewDesigner tracks the last USA redesigns and adds the most recent ones in the UK and the conclusion is clear: what newspapers need now is more than graphic redesigns.
Of course, many of these USA redesigns were done before changes in the amount of free copies that many of these papers were giving away, but the reality is this:
You can re-design your paper (and many USA paper need to improve their poor presentation and poor printing) but don't expect too much from re-decoration.
Newspaper don't need just cosmetics solutions.
Re-thinking your paper is the new mantra.
But the real changes are:
-On and Off Line Newsroom Integration.
-Physical Redesign of our Newsrooms (Open Space/Walls Down Projects)
-Re-thinking of the Content.
-Macrosections versus Microsections.
-Breaking News Online.
-Why and What's Next Newspapers.
-Daily-News-Magazines.
-Kill the Multi-Section Newspaper
-Welcome to Compact Newspapers.
-Try the "Accordion" Newspaper.
-Implement the new "Radar" Departments.
-Less Pages. Better Editing. More Reading.
-Promote, Promote, Promote.
-Print More and Better color.
-Use Better Ink and Newsprint.
-And fire the editors that redesign newspapers in order not no make real changes (this really works).
posted by Juan Antonio Giner at 5:30 PM
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1 Comments:
re-thinking the paper:
that is so right. deep structure changes.
recent redesigns in american newspapers haven't been even cosmetic, just adjustments that don't make any difference. they don't even take a step forward. it looks like the landscape of new newspaper design ideas is stuck. to meet the expectations of a modern business in a modern society, newspapers have to step firmly towards new concepts. it doesn't look so hard to x-ray readerships. holding to the old audiences is like grabing a burning nail, it's a free fall. i think that a newspaper now has to be organic and reflect trends of the times (general media design changes furiously almost every season). the personality of a newspaper is not in the style or the design but in the way it reflects and produces contents. i think that, in general, american newspapers are severely attached to the past, the changes that they attempt fall too short in their pursposes. they are trying too hard to create 'faster horses'(and that is impossible). mr. ford was right.
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