GOOGLE TESTING SALES OF NEWSPAPER ADS

This makes sense to me because of the convenience factor for some advertisers. However, its not enough and not nearly what Google could be doing to revolutionize print advertising.

From what the article reads, it seems that this trial is only limited to selling, thus Google only acts as another distributor of ads for the selected papers.

The beauty of AdSense is the advanced algorithms that allow very good contextual positioning of advertising and efficiency tracking. This might not translate as well to a world of one edition per day but at least Google should try the contextual component of its system with newspapers.

Doing this would require the integration of Google's system and the newspaper's editorial system. This would allow effective contextual advertisement in print.

The question is, would newspapers allow it? I'm sure many won't. Too bad because this is the future of print advertisement. Someone will allow it and that someone will win.

Google to Try Selling Advertisements for Newspapers - washingtonpost.com